Wednesday, September 16, 2009

On the subject of advertising...

While I'm on the subject of advertising and whether the promises mobile operators make and their partners really are accurate, you really can't help but love this spoof iPhone commercial.

Of course, the iPhone commercials in the UK have themselves been the focus of Advertising Standards Authority (ASA) rulings on the grounds that they are "not quite true" (which to you and me means they are misleading). They've been hit for claiming users can access the "whole Internet" (you can't) and for exaggerating the speed of the apps and webpages being loaded.

Between the ASA and OFCOM, maybe mobile phone users will start to get a fairer - and more honest and straightforward - deal from the mobile industry.

No comments: