Thursday, September 03, 2009

It's the end of the world as we know it

If like me you thought MWC 2008 was too big and actually quite enjoyed the more manageable and businesslike atmosphere of this year's Congress, then you'll probably mixed emotions at the news that Nokia will not be exhibiting at MWC 2010.

While the GSMA has tried to reassure other exhibtors that Nokia "remains committed" to MWC and the GSMA itself, it really is a sign of changing times.

Let's be honest. MWC is unrecognisable from the cosy industry get-together that was 3GSM in Cannes. And that's not necessarily a bad thing. The show (and I mean 'show', not 'Congress') was starting to become preoccupied with mobile entertainment and consumer devices. But it's not a consumer show, it's an industry event.

While sad news for the GSMA, it's perhaps reassuring news for the mobile industry. Maybe now it can get back to focusing on the business and the technology that powers it, and lose the fixation with celebrity keynotes. And anything that makes it easier to find catch a taxi in Barcelona in February can only be a good thing.

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